Param risk score

Founded in 2024, Param has rapidly emerged as a pioneering force in Türkiye's financial technology landscape. As the country's first licensed electronic money institution, certified by the Banking Regulation and Supervision Agency (BDDK), Param delivers a comprehensive range of services tailored to both individual and corporate clients. These services include innovative offerings such as electronic money solutions, prepaid cards, POS systems available in physical, virtual, and software formats, and e-wallet functionalities.

Distinguished within the industry, Param holds a unique position as the only electronic money institution in Türkiye authorized to issue cards across all major card schemes, including Troy, Mastercard, Visa, and Discover. Furthermore, it stands out as the inaugural non-banking entity incorporated in the esteemed BKM TechPOS platform.

Param's robust suite of products also features over 150 co-branded card options catering to various professional bodies and communities, such as the BaroKart for lawyers and the AdaletKart for members of the Ministry of Justice. These innovative products underscore Param's dedication to providing tailored financial solutions across diverse sectors.

With more than 9.5 million prepaid cards issued and recognized for its industry leadership at the Discover Global Network 2019 Awards, Param has established a formidable market presence. The company's operational excellence extends to its ParamPOS systems, supporting over 80,000 users with adaptable collection solutions suitable for both physical and remote payment environments.

Beyond its operational successes, Param has demonstrated strategic growth through key acquisitions and partnerships. The company strengthened its market position by purchasing significant stakes in leading Turkish enterprises such as Momento Reklam ve Pazarlama Ticaret A.Ş and Eçözüm Bilgi Teknolojileri A.Ş. These acquisitions have expanded Param's capabilities in rewarding systems and online collection solutions, respectively.

Solidifying its financial standing, Param attracted substantial investments from notable global players like the European Bank for Reconstruction and Development and several venture capital firms, securing a valuation surpassing 200 million USD in its initial funding round. With a workforce exceeding 1,600, Param continues to expand its global footprint, most notably through the establishment of Param International in the Netherlands and acquisitions in the UK and Czechia. As it advances, Param remains committed to innovating and leading in the fintech sector, further extending its reach and influence across global markets.