Novi Connect risk score

Novi is an innovative company operating at the intersection of blockchain, cryptocurrency, digital media, and FinTech, pioneering transparency and sustainability in consumer-packaged goods (CPG). Established to address the increasing consumer demand for ethical and sustainable products, Novi provides a robust platform that verifies and communicates the sustainability credentials of brands at various levels - from ingredients and products to packaging.

Through its advanced technology, Novi enhances the trust and confidence among consumers by ensuring that the sustainability claims made by CPG companies are both transparent and substantiated. This level of detail supports informed consumer choices, fostering a more sustainable purchasing environment. The platform’s functionality is pivotal for brands aiming to establish or enhance their reputation as responsible businesses in a marketplace that increasingly values environmental and social governance.

Partnering with industry giants like Sephora, Ulta Beauty, and Credo, Novi offers a seal of transparency that consumers can trust. These collaborations not only broaden Novi's reach but also reinforce its credibility and the effectiveness of its verification processes. The growing network of over 2,000 brands and retailers leveraging Novi's services is a testament to its vital role in shaping a sustainable marketplace.

Compliance with relevant regulations and commitment to security is at the core of Novi's operations. The integration of blockchain technology not only enhances the reliability of the data shared but also ensures the privacy and security of the information. As the demand for ethical and sustainable products continues to grow, Novi is well-positioned to lead the shift towards more responsible consumerism, providing a crucial service that aligns with the global momentum towards sustainability.