Get report
Get Your Free Report
Need help in fixing issues? Contact us and we will help you prepare an action plan to improve your risk rating.
Loading captcha...
By submitting this form, you agree to our Terms & Conditions and Privacy Policy .
Is Ulta Beauty safe?

Ulta Beauty risk score

Get detailed report
a

96/100

overall score

Total issues found:

682
Updated on: November 18, 2025
Data we analyse
Phishing and malware
0 issues

Network security
1 issue

Email security
0 issues

Website security
681 issues
Recent critical risk issues we found
670 SSL configuration issues found
Only 16% of systems cloud-hosted
What information we check
Software patching
Web application security
Email security
Dark web exposure
Cybersecurity Benchmark
A comparison of this company’s cybersecurity ranking with industry averages and peer organizations
Phishing and malware
100 vs. 34

Network security
100 vs. 98

Email security
100 vs. 93

Website security
68 vs. 75
Get Your Free Report
Need help in fixing issues? Contact us and we will help you prepare an action plan to improve your risk rating.
Loading captcha...
By submitting this form, you agree to our Terms & Conditions and Privacy Policy .
Company overview
Section 1: Company Overview
Ulta Beauty (referred to here as Ulta) is a major U.S. specialty retailer in the beauty sector, operating a large network of stores and an e-commerce platform that sell cosmetics, skin care, haircare, and an extensive range of beauty accessories. Its product mix emphasizes makeup tools and accessories—brushes, sponges, applicators, cleaning products, brow and lash implements, and storage solutions—supporting both in-store and online sales channels. As a multichannel retailer handling high volumes of consumer transactions and personal data, Ulta faces the typical regulatory and operational security obligations of large retailers, including PCI DSS compliance for payment processing and protections for customer personal information and loyalty program data.

Section 2: Historical Data Breaches
No publicly disclosed, verifiable data breaches specific to Ulta are included in the provided materials. Where companies in this sector have previously experienced incidents, common patterns include point-of-sale malware, exposed cloud storage, or third-party vendor compromises. Absent concrete incident reports, it is prudent to treat Ulta as a typical large retailer with exposure to retail-specific risks while acknowledging there is no confirmed historical breach information supplied here.

Section 3: Recent Security Breach
Omitted — no recent breach information was provided.

Section 4: Evaluation of Digital Security
No formal third-party security audit data (SerityData) was attached to the brief, so this evaluation is an architecture- and risk-oriented assessment informed by Ulta’s business model and common threat vectors for comparable retailers.

Key risk areas
- Payment Card Environment (PCE): High transaction volumes across stores and online make the PCE a primary target. Weaknesses can stem from outdated POS software, insufficient segmentation, or incomplete tokenization.
- Customer Accounts and Loyalty Program: Large loyalty databases containing personal and purchase-history data are attractive to attackers. Credential-stuffing and account-takeover risks increase when consumers reuse passwords.
- E-commerce and Mobile Channels: APIs, third-party integrations (analytics, marketing, plugins), and web application vulnerabilities (e.g., XSS, SQLi, insecure TLS) can expose customer data or enable fraudulent transactions.
- Third-Party & Supply-Chain Risk: Suppliers, marketing partners, and cloud service providers expand the threat surface. Misconfigurations (e.g., public object storage) are common and often lead to data exposure.
- Insider Risk: Employee mishandling of customer records or improper use of personal email for work data can result in inadvertent disclosures.
- Phishing and Malware: Retail staff and corporate users are frequent phishing targets; successful campaigns can deliver credentials or initial access for lateral movement.

Maturity indicators and recommended controls
- Governance & Compliance: Maintain rigorous PCI DSS scope reduction, documented data flows, and regular compliance assessments. Include privacy impact assessments for new products and marketing programs.
- Identity & Access Management: Enforce least privilege, centralized access controls, and mandatory multi-factor authentication across corporate and administrative accounts. Implement robust password hygiene and monitoring for compromised credentials.
- Data Protection: Use strong encryption (in transit and at rest), tokenization for card data, and role-based access controls to limit exposure of personal information and loyalty data.
- Application & Web Security: Conduct regular SAST/DAST and third-party component scanning; enforce secure development lifecycle practices. Harden TLS configurations and remediate certificate/SSL weaknesses proactively.
- Infrastructure & Cloud Posture: Continuously monitor cloud storage policies, IAM roles, and network segmentation. Adopt automated tooling to detect misconfigurations such as publicly accessible buckets or permissive security groups.
- Detection & Response: Deploy centralized logging, EDR on endpoints, and network detection capabilities. Maintain an exercised incident response plan with tabletop exercises that include legal and communications teams.
- Vendor Risk Management: Implement rigorous onboarding, contractual security SLAs, periodic audits, and least-privilege access for third parties handling sensitive data.
- Employee Awareness: Continuous phishing simulation and role-specific security training for store staff, corporate employees, and partners to reduce human-error incidents.
- Testing & Assurance: Regular external penetration testing and red-team exercises; bug bounty programs can surface issues in live environments.

Financial and reputational considerations
A material incident could lead to regulatory fines, direct remediation costs, and loss of customer trust—particularly damaging in the competitive beauty retail market where loyalty programs and personalization drive repeat sales. Investments in prevention and detection are cost-effective relative to the potential liabilities of a large-scale breach.

Conclusion: Is Ulta Safe?
Ulta’s multichannel retail model inherently exposes it to common retail threats—payment-card compromise, e-commerce and API vulnerabilities, third-party risk, and insider errors. While no specific breaches were provided, the company should prioritize PCI scope reduction, encryption/tokenization, MFA, cloud configuration monitoring, and robust vendor controls. Immediate actions: confirm recent audit results, remediate any SSL/TLS or web-app issues, implement credential-monitoring, and run an incident response tabletop. These steps reduce financial, reputational, and privacy risks and strengthen resilience against likely attack vectors.

(Conclusion summary — 520 characters)
Ulta faces typical retail cyber risks—payments, e-commerce APIs, third-party integrations, and insider error—but no specific breaches were provided. To reduce exposure, Ulta should confirm audit findings, enforce PCI/tokenization, require MFA and strong password hygiene, harden web/TLS configurations, monitor cloud and third-party access, and run regular penetration tests and incident-response exercises. These measures mitigate financial, reputational, and privacy impacts.
Details
Industries:
Retail & eCommerce
Company size:
10,001+ employees
Founded:
1990
Headquarters:
1000 Remington Blvd; Bolingbrook, IL 60440, US

Outcome reliability

We analyze billions of signals from publicly available sources to deliver validated insights into how your company is perceived externally by threat actors. These insights help security teams respond more quickly to risks, manage zero-day incidents effectively, and reduce overall exposure.

This is an inline graph showing outcome reliability scores. The grades are as follows: F is between 0 and 70, D is between 70 and 78, C is between 79 and 85, B is between 85 and 95, and A is above 95.