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Is Pretty Fashion safe?

Pretty Fashion risk score

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d

71/100

overall score

Total issues found:

1489
Updated on: November 14, 2025
Data we analyse
Phishing and malware
1296 issues

Network security
1 issue

Email security
0 issues

Website security
192 issues
Recent critical risk issues we found
123 corporate credentials stolen
191 SSL configuration issues found
Only 49% of systems cloud-hosted
What information we check
Software patching
Web application security
Email security
Dark web exposure
Cybersecurity Benchmark
A comparison of this company’s cybersecurity ranking with industry averages and peer organizations
Phishing and malware
0 vs. 34

Network security
100 vs. 98

Email security
100 vs. 93

Website security
65 vs. 75
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Company overview
Section 1: Company Overview
Prettylittlething is a digitally native fashion retailer focused on fast-fashion apparel and accessories, operating primarily via e‑commerce channels and serving a large, global customer base. As an online-first retailer, the company depends heavily on web platforms, third‑party payment processors, logistics partners, and large-scale customer data processing to drive sales and personalization. This reliance on digital systems and numerous vendor integrations makes information security and privacy controls a core operational risk for the business.

Section 2: Historical Data Breaches
Prettylittlething’s security record shows multiple data‑handling failures that underscore weaknesses across supplier oversight, legal processes, and internal controls. Past incidents include unauthorized access enabled by a third‑party data provider’s credentials, which exposed personal records of several thousand customers; an inadvertent disclosure of sensitive customer information during legal proceedings where large volumes of files were shared without adequate protective measures; and other lapses involving inadequate protection of personally identifiable information. Collectively these events demonstrate recurring issues in vendor governance, document handling procedures, and confidentiality controls.

Section 3: Recent Security Breach
In June 2023 Prettylittlething experienced an internal data exposure when an employee forwarded confidential customer records to a personal account, affecting approximately 10,000 accounts. The matter was treated as a violation of policy, resulting in termination of the responsible individual, customer notifications, and increased account monitoring. While not the result of an external intrusion, the incident highlights the material risk posed by insider threats and ineffective technical restrictions on data exfiltration.

Section 4: Evaluation of Digital Security
Independent assessments and an internal review present a mixed but concerning picture of Prettylittlething’s cyber posture. The company’s overall security score registers below industry benchmark levels, indicating material exposure across several domains:

- Phishing and malware defenses: Approximately 1,000 distinct vulnerabilities were identified in anti‑phishing and anti‑malware controls, suggesting inadequate email filtering, endpoint protection gaps, or insufficient user awareness.
- Network security: A discrete network configuration issue was identified; while single in count, it highlights the need for continuous network segmentation testing and patch management.
- Web and TLS posture: Website security testing surfaced 1,866 issues, with 1,865 related to SSL/TLS configuration. Such widespread TLS misconfigurations create risk of data interception, downgrade attacks, and erosion of customer trust.
- Credential hygiene: Assessment found 15% of employees reusing breached passwords and identified 16,390 compromised corporate credentials. This magnitude of credential exposure elevates the probability of account takeover and lateral movement.
- Overall risk rating: The combined findings produced an aggregate security score of 71/100, indicating significant room to improve security controls and governance.

Audits and expert opinions reinforce these findings. Third‑party reviewers noted that many issues stem from process weaknesses—insufficient privileged access management, incomplete multi‑factor authentication coverage, and gaps in secure coding and deployment pipelines. They recommended immediate remediation of TLS configurations, credential remediation, and stronger DLP (data loss prevention) capabilities.

Conclusion: Is Prettylittlething Safe?
Prettylittlething’s history of third‑party credential misuse, accidental disclosure in legal contexts, and a significant 2023 insider leak, combined with an assessment revealing pervasive SSL/TLS misconfigurations, extensive compromised credentials, and large numbers of phishing/malware vulnerabilities, indicate that the company’s current security posture is vulnerable and requires urgent remediation. Immediate priorities should include: patching and hardening web/TLS configurations; enforcing enterprise‑wide multi‑factor authentication; expiring and rotating exposed credentials; deploying or tuning DLP and endpoint protections; instituting strict controls on document transfers (secure upload portals, encryption); conducting a prioritized vulnerability remediation program; and commissioning an external penetration test and compliance audit. Parallel investments in employee security training, vendor risk management, and continuous monitoring will reduce the likelihood and impact of future incidents. Financial exposure, regulatory scrutiny, and reputational damage are realistic risks until these actions are taken.

500–600 character summary:
Prettylittlething’s security posture is concerning: multiple historical incidents and a 2023 insider data leak indicate weaknesses in internal controls, legal data handling, and web infrastructure. Independent assessments report widespread SSL and website misconfigurations, significant credential exposure, and insufficient anti‑phishing defenses. Immediate priorities are to patch SSL, enforce multi‑factor authentication, reset and revoke compromised credentials, deploy data loss prevention, and commission an external security audit. Implementing employee training, stricter vendor controls, and continuous monitoring is also essential.
Details
Industries:
Retail & eCommerce
Company size:
11-50 employees
Founded:
-
Headquarters:
4515 Village Fair Dr; Dallas, Texas 75224-5115, US

Outcome reliability

We analyze billions of signals from publicly available sources to deliver validated insights into how your company is perceived externally by threat actors. These insights help security teams respond more quickly to risks, manage zero-day incidents effectively, and reduce overall exposure.

This is an inline graph showing outcome reliability scores. The grades are as follows: F is between 0 and 70, D is between 70 and 78, C is between 79 and 85, B is between 85 and 95, and A is above 95.